The ANES Guide to Public Opinion and Electoral Behavior

Average Feelings Toward Presidential Candidates 1952-2004

  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
Democratic Candidate 0.5 ** 0 ** 0.4 ** 1 ** -0.1 ** -0.6 ** 0.3 ** -0.4 ** 0 ** 0 ** 0.4 ** 0.2 ** 0.2 ** 0
Republican Candidate 1 ** 1.2 ** 0.9 ** -0.7 ** 0.4 ** 0.5 ** 0.1 ** -0.2 ** 0 ** 0.1 ** -0.6 ** -0.2 ** 0 ** -0.3
Net Pro Dem. - Pro Rep. -0.5 ** -1.2 ** -0.4 ** 1.7 ** -0.5 ** -1.2 ** 0.2 ** -0.2 ** 0 ** -0.1 ** 1 ** 0.4 ** 0.2 ** 0.3

Percentage Within Study Year
Table 7A.1.

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Question Text:

"Now I'd like to ask you about the good and bad points of the two
candidates for President. Is there anything in particular about
{Democratic presidential candidate} that might make you want to vote
for him? What is that? Anything else?"
"Is there anything in particular about {Democratic presidential
candidate} that might make you want to vote against him? What is that?
Anything else?"
"Is there anything in particular about {Republican presidential
candidate} that might make you want to vote for him? What is that?
Anything else?"
"Is there anything in particular about {Republican presidential
candidate} that might make you want to vote against him? What is that?
Anything else?"

Percent among demographic groups who responded:

Democratic Candidate
Republican Candidate
Net Pro Dem.-Pro Rep.

Note:

Affect (feelings) toward the Democratic presidential candidate is the
number of Democratic presidential candidate 'likes' minus the number of
Democratic presidential candidate 'dislikes.'
Affect (feelings) toward the Republican presidential candidate is the
number of Republican presidential candidate 'likes' minus the number of
Republican presidential candidate 'dislikes.'
The Net affect (Pro Dem. - Pro Rep.) toward presidential candidates is
the difference between two sums: the sum of Democratic candidate
'likes' and Republican candidate 'dislikes' MINUS the sum of Democratic
candidate 'dislikes' and Republican candidate 'likes.'

Open-end 'likes-dislikes' texts have not yet been coded
into release data codes for the ANES 2008 or 2012 Time Series
studies. Open-end master codes and coding procedures are under
review.

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