The ANES Guide to Public Opinion and Electoral Behavior

Listened to Campaign Radio Programs 1952 -2004

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About this trend:

Data Table

  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
No 30
(516)		 ** 55
(960)		 ** 58
(1054)		 ** 52
(751)		 ** 59
(790)		 ** 57
(637)		 ** 55
(1316)		 54
(1232)		 53
(747)		 54
(750)		 55
(1063)		 59
(1287)		 69
(1404)		 ** 63
(1465)		 ** 62
(933)		 ** 62
(958)		 ** 49
(519)
Yes 70
(1192)		 ** 45
(798)		 ** 42
(769)		 ** 48
(693)		 ** 41
(545)		 ** 43
(479)		 ** 45
(1079)		 46
(1059)		 47
(659)		 46
(651)		 45
(878)		 41
(883)		 31
(636)		 ** 37
(845)		 ** 38
(567)		 ** 38
(581)		 ** 51
(542)
N 1708 0 1758 0 1823 0 1444 0 1335 0 1116 0 2395 2291 1406 1401 1941 2170 2040 0 2310 0 1500 0 1539 0 1061

Percentage Within Study Year
Table 6D.2.
Source: VCF0725 in the ANES Cumulative Data File dataset, weighted with VCF0009z

Percent among demographic groups who responded:

No
Yes

Question Text:

1952,1956: "How about radio--did you listen to any speeches or discussions about the campaign on the radio?" (1952 only: IF YES:) Would you say you listened quite a lot or not very much.)"
1960 and later: (1960-1988: "How about radio.) Did you listen to any speeches or discussions about the campaign on the radio?"
1960-1980,1984 and later: (IF YES:) "How many programs about the campaign did you listen to (1996: would you way you listened to) on the radio--a good many, several, or just one or two?"

Note:

Cases where R responded Yes but, when asked how many programs, volunteered 'None,' are coded No.

In 2008 and 2012, wording was for 'campaign for President' and is not comparable.

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