The ANES Guide to Public Opinion and Electoral Behavior

Read Magazine Articles on the Campaign 1952 -2004

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About this trend:

Data Table

  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04
No 60
(1018)		 ** 69
(1207)		 ** 59
(1070)		 ** 61
(877)		 ** 64
(863)		 ** 67
(749)		 ** 52
(1242)		 75
(1714)		 65
(917)		 69
(971)		 65
(1267)		 ** 75
(1537)		 ** 77
(1787)		 ** 68
(1016)		 ** ** ** 72
(762)
Yes 40
(688)		 ** 31
(544)		 ** 41
(748)		 ** 39
(569)		 ** 36
(479)		 ** 33
(368)		 ** 48
(1155)		 25
(579)		 35
(486)		 31
(435)		 35
(675)		 ** 25
(499)		 ** 23
(521)		 ** 32
(484)		 ** ** ** 28
(299)
N 1706 0 1751 0 1818 0 1446 0 1342 0 1117 0 2397 2293 1403 1406 1942 0 2036 0 2308 0 1500 0 0 0 1061

Percentage Within Study Year
Table 6D.3.
Source: VCF0726 in the ANES Cumulative Data File dataset, weighted with VCF0009z

Percent among demographic groups who responded:

No
Yes

Question Text:

1952: "How about magazines-- did you read about the campaign in any magazines." (IF YES:) "Would you say you read quite a lot or not very much?"
1956 and later: "Did you read about the campaign in any magazines?"
1960-1980,1984: (IF YES:) "How many magazine articles about the campaign would you say your read --a good many, several, or just one or two?"

Note:

Cases where R responded Yes but, when asked how many articles, volunteered 'None,' are coded No.

In 2008 and 2012, wording was for 'campaign for President' and is not comparable.

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