The ANES Guide to Public Opinion and Electoral Behavior

Read about Campaign in Newspapers 1952-2008

  '52 '54 '56 '58 '60 '62 '64 '66 '68 '70 '72 '74 '76 '78 '80 '82 '84 '86 '88 '90 '92 '94 '96 '98 '00 '02 '04 '08
No 21
(358)
** 31
(554)
** 20
(365)
** 21
(310)
** 25
(332)
** 43
(475)
39
(974)
27
(638)
29
(655)
29
(410)
28
(396)
23
(449)
36
(776)
36
(567)
35
(690)
35
(602)
** 45
(574)
** 44
(584)
** 33
(295)
32
(264)
Yes 79
(1350)
** 69
(1206)
** 80
(1458)
** 79
(1138)
** 75
(1016)
** 57
(640)
61
(1511)
73
(1755)
71
(1602)
71
(990)
72
(1020)
77
(1494)
64
(1395)
64
(992)
65
(1286)
65
(1137)
** 55
(696)
** 56
(737)
** 67
(600)
68
(556)
N 1708 0 1760 0 1823 0 1448 0 1348 0 1115 2485 2393 2257 1400 1416 1943 2171 1559 1976 1739 0 1270 0 1321 0 895 820

Percentage Within Study Year
Table 6D.4.

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Question Text:

1952,1956,1960,1964,1968,1972,1976: "..did you read (1972 ONLY: much) about the campaign in any newspaper?"
1974: (IF R READS A DAILY NEWSPAPER:) "Did you read anything about the campaign this year in any newspaper?"
1978-1986,1990: "Did you read about the campaign in any newspapers?"
1988,1992 and later: (IF R HAS READ A DAILY NEWSPAPER IN THE PAST WEEK:) "Did you read about the campaign in any newspaper?"

Percent among demographic groups who responded:

No
Yes

Note:

In some years, this was followed by a question asking how many articles R had read. Cases where R responded Yes but, when asked how many articles, volunteered 'None,' are coded No.

In 2012, wording was for 'campaign for President' and is not comparable.

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